I am Gisela, from Barcelona. I am a student of the Media, Campaigning and Social Change MA at the University of Westminster in London. This blog is part of our course http://www.westminster.ac.uk/MACampaigning and it intends to reflect the topics and theoretical concepts discussed in class.
I have a degree in Advertising and Public Relations studied at the University of Barcelona, after, I have been travelling to different places where I have been inspired by the cultural treasures but also by the cultural issues.
Cultural issues that overshadow the cultural treasures.
I conceive advertising and campaigning as the art of playing with words, images and sounds in order to give colors, and therefore to enlight what it’s been communicate. I believe on its power and on its capacity to spread the word, image and sound worldwide. So in front of such a powerful communication tool, let’s use it for evolution and progressive change.